Since 2022, Evelyn Echeverría, founder of Mishki Yaku Collective, has led a project connecting Ecuador with Europe through strategic brand representation, sustainable trade, and cultural ambassadorship. A biologist with extensive experience in international trade fairs, commerce, and sustainability, Evelyn combines a strategic vision with a deep commitment to biodiversity, cultural identity, and responsible development.

Ecuador is one of the most biodiverse countries in the world. Its regions concentrate knowledge, traditions, and products of exceptional quality. However, much of this wealth remains largely invisible in European markets. Mishki Yaku Collective was founded with the purpose of changing this reality, representing Ecuadorian excellence with discernment, cultural sensitivity, and a long-term vision.

Under Evelyn's leadership, Mishki Yaku Collective works alongside an interdisciplinary team of professionals and strategic partners who strengthen their work in key areas such as international trade, multilingual communication, translation, legal affairs, finance, and market access. This collaborative approach allows them to offer comprehensive and professional representation to each brand.

Mishki Yaku Collective is conceived as a cultural and commercial ambassadorship. Beyond connecting products with markets, we seek to build bridges between territories, people, and values. We represent brands that reflect origin, quality, and sustainability, and we promote trade that respects nature, strengthens national pride, and fosters lasting relationships between Ecuador and Europe.